Twitter Ads refers to the suite of advertising tools provided by Twitter, allowing businesses and individuals to promote their products, services, or messages in the form of tweets. These ads can be targeted based on user demographics, interests, and behaviors, making them an effective tool for reaching specific audiences and driving engagement in real-time. Twitter Ads include various formats like Promoted Tweets, Promoted Accounts, and Promoted Trends, each designed to enhance visibility and engagement on the platform.