Text Ad: A form of online advertising where the ad consists solely of text, typically displayed within search engine results or on websites. Text ads usually comprise a headline, a brief description, and a clickable link. They are designed to be simple yet effective, focusing on clear messaging and relevant keywords to attract potential customers and improve click-through rates. This advertising format is widely used due to its cost-effectiveness and ease of implementation, making it a popular choice for businesses aiming to increase site traffic and conversions.