Google Ads: An online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It leverages Google’s vast search engine capabilities to place ads across Google’s search results and its other properties, as well as the websites of partners in the Google Display Network. Google Ads is a powerful tool for businesses of all sizes seeking to reach a broader audience, drive traffic, and increase conversions through targeted ad campaigns.