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Split Testing

By Andrei Kholkin / May 18, 2024

Split Testing: Also known as A/B testing, split testing is a digital marketing strategy used to compare two versions of a webpage or app against each other to determine which one performs better. By serving variant A to one group and variant B to another, marketers can analyze metrics such as conversion rates, click-through rates, and engagement levels to identify the more effective version. This method is crucial for optimizing website functionality and improving user experience.