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Event Tracking

By Andrei Kholkin / May 18, 2024

Event Tracking refers to the method used in digital marketing to monitor and analyze specific actions users take on a website or mobile app. This includes clicks on links, downloads, form submissions, and video plays, among others. By capturing these interactions, marketers can gain insights into user behavior, measure the effectiveness of their content, and improve overall engagement and conversion rates. Implementing event tracking is essential for optimizing marketing strategies and enhancing user experience.