Click-Through

Click-Through: In digital marketing, “click-through” refers to the action a user takes when they click on a hyperlink or digital advertisement and are subsequently directed to another location, typically the advertiser’s website or a specific landing page. This metric is crucial for evaluating the effectiveness of online advertising campaigns, as it helps marketers understand user engagement and interest levels. The click-through rate (CTR), which is the percentage of impressions that result in clicks, serves as a key performance indicator in assessing how well ads resonate with the target audience.