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Pricing

Cost Per Engagement (CPE)

By Andrei Kholkin / May 18, 2024

Cost Per Engagement (CPE) refers to a digital marketing pricing model where advertisers pay based on user interactions or engagements with their ads. This metric focuses solely on the actions that users take, such as clicks, shares, likes, and other forms of active participation. CPE is particularly relevant in campaigns aimed at boosting user involvement and brand interaction, making it a vital measure for evaluating the effectiveness of social media and interactive ad campaigns.