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Engagement Rate

By Andrei Kholkin / May 18, 2024

Engagement Rate is a key metric used in digital marketing to measure the level of interaction that content receives from an audience. It is calculated by dividing the total number of engagements (likes, comments, shares, etc.) by the number of impressions or reach, then multiplying by 100 to get a percentage. This rate is crucial for marketers to assess the effectiveness of their campaigns and strategies in engaging users on platforms such as social media, emails, and websites.