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Geo-Fencing

By Andrei Kholkin / May 18, 2024

Geo-Fencing: A location-based digital marketing strategy that uses GPS or RFID technology to create a virtual boundary around a specific geographic area. When a device enters or exits this area, marketers can send targeted advertisements or alerts. Geo-fencing enables businesses to engage with potential customers based on their real-time location, increasing relevance and effectiveness of marketing campaigns.