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Real-Time Analytics

By Andrei Kholkin / May 18, 2024

Real-Time Analytics refers to the technology and practices used to analyze data as soon as it enters the system, providing immediate insights and enabling marketers to make swift decisions based on current trends, consumer behavior, and interactions. This capability is crucial in digital marketing for optimizing campaigns, personalizing customer experiences, and improving conversion rates by reacting to data in the moment it’s most relevant.