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Social Proof

By Andrei Kholkin / May 18, 2024

Social Proof: In digital marketing, social proof refers to a psychological phenomenon where people mirror the actions and opinions of others to reflect correct behavior in a given situation. It is utilized in marketing strategies to increase trust and credibility by showcasing customer testimonials, reviews, ratings, and social media endorsements. This tactic effectively influences potential customers’ decisions and enhances brand reputation online.