Swipe-Up Ads: A popular ad format used on social media platforms, allowing users to swipe up on a story or post to directly access a linked website or landing page. This interactive feature is highly effective for promoting products, services, or events, enhancing user engagement and driving traffic to digital destinations. Swipe-Up Ads are essential tools in digital marketing strategies, particularly on platforms like Instagram and Snapchat where they capitalize on the native habits of mobile users.