TikTok Ads refer to the advertising solutions offered by TikTok, a popular social media platform, allowing businesses to promote their products or services through short-form video content. These ads can appear in various formats such as in-feed videos, branded hashtags, and brand takeovers, enabling marketers to reach a broad and engaged audience, particularly among younger demographics. TikTok Ads are known for their high engagement rates and effectiveness in building brand awareness and driving sales.