Average Order Value, commonly referred to as AOV, is a critical metric for ecommerce businesses and a fundamental component of revenue tracking. It represents the average amount of money each customer spends when placing an order on a website or mobile app. A company can calculate its AOV by dividing the total revenue by the

Ecommerce email marketing continues to be a crucial strategy for online businesses aiming to connect with their audience effectively. It’s all about using email to promote products, inform customers about new deals, and nurture ongoing customer relationships. The power behind this form of marketing lies in its ability to personalize content and offers to individual

Advertising on Facebook offers businesses of all sizes a powerful tool to target and engage with a specific audience on a platform where billions of users spend a significant amount of their online time. Utilizing the suite of tools provided by Meta, including Facebook Ads, Instagram Ads, and messaging platforms such as WhatsApp and Messenger,

TikTok has rapidly ascended as a powerhouse in the realm of social media, making it an invaluable platform for brands and businesses keen to tap into its young and dynamic audience. With its unique format of short-form videos, TikTok offers a plethora of advertising options designed to captivate and engage users. Advertisers can take advantage