Performance Attribution

Stop guessing which ads actually drive revenue.

Get complete paid media performance visibility in one trustworthy view. See your exact spend, visitors, leads, orders, sales, ROAS, and CPA across every campaign without enterprise complexity.

Campaign Performance
Last 7 Days
Total Spend
$34,120.50
Purchases
412
True Revenue
$148,200.00
Blended ROAS
4.34x
Campaign Spend CPA Revenue ROAS
US_Prospecting_Adv+
Meta Ads • Active
$12,450.00 $85.86 $42,100.00 3.38x
Search_Brand_Exact
Google Ads • Active
$3,120.00 $33.91 $21,450.00 6.87x
TikTok_UGC_Scale
TikTok Ads • Active
$4,500.00 $187.50 $3,200.00 0.71x
The Attribution Discrepancy
Meta Ads Manager
Claimed Revenue
$45,200
Google Analytics 4
Modeled Revenue
$38,900
Actual Store Bank Account
Real Revenue
$52,100
$32,000 in overlapping credit detected

Why your reporting feels completely broken.

Ad platforms are designed to take credit for every possible sale. GA4 relies heavily on modeled data and ignores the full customer journey. Without an independent tracking layer, your budget decisions are based on conflicting guesswork.

Inflated Platform Credit

Ad networks double-count conversions. If someone clicks a Google ad on Monday and a Meta ad on Tuesday, both platforms claim 100% of the sale.

Signal Loss & Pixel Failures

Browser pixels are blocked by default on modern devices. You lose critical conversion data before it ever reaches your ad platform dashboards.

Your single source of truth.

Weberlo captures every touchpoint from first click to final purchase. We deduplicate the credit and present it in a single, un-manipulated reporting table so you know exactly what is working.

Campaign Name Spend Clicks Orders Revenue CPA ROAS
Q3_AdvPlus_Broad
Facebook • Conversions
$18,450.20 14,210 245 $64,190.00 $75.30 3.48x
Search_NonBrand_Shoes
Google • Search
$6,200.00 3,105 112 $24,550.00 $55.35 3.95x
TikTok_UGC_Creators
TikTok • Conversions
$8,900.00 22,400 41 $7,120.00 $217.07 0.80x
US_Retargeting_BOF
Facebook • Catalog Sales
$2,100.00 1,850 88 $18,400.00 $23.86 8.76x

Drill down to the exact ad making you money.

Don't just stop at the campaign level. Click through to your ad sets and individual ad creatives to compare real store revenue against platform spend, directly within one interface.

Select Campaign
Q3_AdvPlus_Broad
$18.4k Spend 3.48x ROAS
Search_NonBrand_Shoes
$6.2k Spend 3.95x ROAS
US_Retargeting_BOF
$2.1k Spend 8.76x ROAS
Active Campaign

Q3_AdvPlus_Broad

Ad Name Spend Sales ROAS
Video_Unboxing_04_v2
ID: 238491024
$8,240.00 142
4.82x
Static_Founder_Story
ID: 238491099
$6,110.20 84
2.95x
Carousel_Product_Grid
ID: 238491145
$4,100.00 19
0.84x

The 5-minute daily optimization workflow.

Turn tracking data into an operational advantage. Here is how our most profitable ecommerce brands manage their budget every morning.

1

Check the Daily Pulse

Log in to see your top-level MER and store revenue compared to total cross-platform ad spend. Ensure overall profitability is healthy.

Today's MER 3.42x
2

Cut the Waste

Sort campaigns by real ROAS. Spot the ads that Meta says are working, but are actually driving zero real revenue to your store.

Carousel_02 0.4x ROAS
Pause
3

Scale the Winners

Identify the hidden gems driving highly profitable purchases. Confidently increase daily budgets on these proven winners.

Video_UGC_05 5.2x ROAS
$150/d

Not just another analytics dashboard.

Generic analytics tools like GA4 are built for tracking pageviews. Weberlo is an attribution layer built strictly for tracking ad performance and revenue.

Core Capability Generic Analytics (GA4) Weberlo Tracking
Primary Focus Website traffic and pageviews Ad performance and revenue attribution
Data Reality Heavily relies on modeled/sampled data Real, deduplicated first-party data
Ad Cost & True ROAS Manual UTM mapping and complex setups Automatic spend syncing and native ROAS
Setup Speed Requires developer or data specialist Native ecommerce sync in minutes

Stop optimizing on bad tracking data.

Get Weberlo set up in minutes. See your true revenue drivers, cut the wasted spend, and give your ad platforms the clean signals they need to scale your store profitably.

No technical setup required. Seamless integration with Shopify and major ad platforms.