Easily Switch Between First Touch,
Last Touch, Linear, and AI Models
Stop guessing which touchpoint deserves credit. Review the same campaign through different models with a simple toggle—so you can make confident budget decisions without changing complex settings.
Attribution isn't just math. It dictates your budget.
The attribution model you choose completely changes which channels and campaigns get credit for your revenue. It's the lens through which you view your entire marketing performance.
Relying on a single default model—like native platform Last Touch—often hides the reality of your customer journey. If you only look at what closed the sale, you might accidentally pause the exact awareness ads that initiated the demand in the first place.
The Single-Model Trap
Forcing all data into one view creates blind spots, causing you to overvalue retargeting and undervalue top-of-funnel efforts.
Multi-Model Clarity
Comparing models reveals the true value of every touchpoint, giving you the confidence to scale budget where it actually matters.
Four Ways to View Your Revenue
Weberlo processes your privacy-resilient tracking data through four distinct lenses, giving you a complete 360-degree view of your customer journey.
First Touch
Assigns 100% of the revenue credit to the very first interaction a customer has with your brand.
Last Touch
Assigns 100% of the revenue credit to the final interaction immediately before the conversion occurs.
Linear
Distributes revenue credit evenly across every single touchpoint mapped in the customer journey.
AI (Non-Linear)
Learns from your account's actual data to calculate realistic, variable weights for each touchpoint based on true influence.
Switch models instantly. Never lose context.
In most analytics tools, switching attribution models requires changing global account settings, rebuilding reports from scratch, and waiting for data to re-sync.
Weberlo is built differently. We let you switch between First Touch, Last Touch, Linear, and AI attribution in one click using a simple toggle. You can inspect how the same campaign looks under each model without changing complex settings, giving you the clarity and speed to make easier, more confident budget decisions.
- No changing global reporting settings
- No waiting for complex dashboards to load
- Instant multi-angle performance validation
Real customer journeys are profoundly non-linear.
Buyers rarely click one ad and purchase immediately. A real journey might involve a Meta ad click, three days of organic Google searches, a YouTube video view, and finally, a promotional email that triggers the checkout.
Simple models apply fixed rules—giving all credit to the first or last click, or splitting it evenly. But in reality, some touchpoints influence the decision far more than others. Weberlo's proprietary AI Analytics Agent learns from your specific store's data patterns to calculate dynamic, realistic weighting for every interaction.
See how AI evaluates your dataWhen to use each attribution model
Weberlo doesn't force a worldview on you. We help you use the right lens for the right question.
Testing Top-of-Funnel Demand
When launching new awareness campaigns or cold-audience ads, look at the First Touch model. It proves which new creatives and platforms are actually capturing net-new attention that eventually converts.
Optimizing Retargeting & Offers
When you need to know which email sequence or discount ad ultimately pushed a hesitant buyer over the edge, check the Last Touch model. It highlights your strongest closers.
Evaluating Long B2B/SaaS Cycles
For complex buying journeys that require high touch frequency, the Linear model ensures that middle-of-funnel content like webinars, guides, and nurturing emails get the visibility they deserve.
Day-to-Day Budget Scaling
For ongoing budget allocation across your entire ecosystem, rely on the AI (Non-Linear) model. It provides the most balanced, data-backed representation of true ROAS, minimizing guesswork.
Ready to see the full picture of your revenue?
Stop fighting fragmented data and single-model constraints. Easily switch between First Touch, Last Touch, Linear, and AI attribution with a simple toggle in Weberlo to understand performance more clearly and start scaling your true winners today.
Get Started With Weberlo