Author name: Andrei Kholkin

Marketing Information Management (MIM) is an essential component that sits at the heart of a company’s marketing operations. It involves the systematic process where businesses collect, sort, analyze, and utilize information to make informed decisions about market opportunities, consumer behavior, and the effectiveness of their marketing strategies. With a vast array of data at their […]

Shopify Mountain entered the spotlight when YouTube sensation MrBeast announced a successful ascent of an unnamed peak in Antarctica, subsequently christening it ‘Mount Shopify.’ This unconventional naming drew significant attention both for its unusual sponsorship element and for the adventure itself, which was captured in a video that rapidly gained tens of millions of views.

Ad tracking software has become an essential tool for digital marketers aiming to optimize advertising spend and increase the return on investment. With online advertising growing more complex and granular, these software solutions provide the means to track, analyze, and adjust campaigns across various channels and platforms. By offering real-time data analysis and in-depth reporting,

Headless commerce represents a significant shift in the world of ecommerce, marking a departure from traditional, monolithic storefronts to a more flexible, component-based approach. By separating the front end, or the presentation layer, from the back end, consisting of the business logic and infrastructure, retailers can optimize and personalize the customer experience. This structure makes

Advertising tracking is a crucial aspect of digital marketing that allows businesses to analyze the efficiency and effectiveness of their online campaigns. By utilizing various methods such as tracking URLs, tracking pixels, and cookies, advertisers gain valuable insights into user behavior and ad performance. This data is instrumental in understanding which aspects of a campaign

The Marketing Efficiency Ratio (MER) is a key metric that gauges the effectiveness of a company’s marketing campaigns. By comparing the total revenue generated from marketing to the total marketing expenditure, MER offers a quantifiable indication of a campaign’s financial success. It is an integral figure for marketers looking to evaluate and enhance the return