Author name: Andrei Kholkin

The Marketing Efficiency Ratio (MER) is a key metric that gauges the effectiveness of a company’s marketing campaigns. By comparing the total revenue generated from marketing to the total marketing expenditure, MER offers a quantifiable indication of a campaign’s financial success. It is an integral figure for marketers looking to evaluate and enhance the return […]

In the evolving landscape of digital advertising, tracking parameters play a critical role in measuring campaign performance and user behavior. One such parameter that has gained prominence is the GBRAID, a unique identifier associated with Google Ads. Unlike the traditional Google Click Identifier (GCLID), GBRAID is tailored to address privacy concerns, particularly in the context

Break-even ROAS (Return on Ad Spend) is a vital metric for digital marketers, indicating the point at which advertising costs are equal to the revenue generated from those ads. This figure is crucial as it helps businesses determine the efficiency of their advertising campaigns and assists in decision-making processes regarding marketing strategy and budget allocation.

In the dynamic field of digital marketing, understanding the influence of various campaigns on consumer behavior is crucial. Attribution software is an advanced analytical tool that serves this precise purpose. It enables marketers to gain a comprehensive view of how different touchpoints contribute to conversions and customer journeys. By leveraging the technology, professionals can allocate