Author name: Andrei Kholkin

I am a digital marketing expert specializing in marketing attribution, helping businesses optimize their strategies to improve ROI. I also share insights and techniques on this topic through my popular blog.

What Does UTM Stand for? Unveiling the Secrets of Urchin Tracking Module Parameters

UTM stands for Urchin Tracking Module, a system created to track the effectiveness of online marketing campaigns by appending specific parameters to URLs. They provide valuable insights into how visitors interact with a website and which sources drive the most traffic. Originally developed by Urchin Software Corporation, these parameters were adopted by Google Analytics, making […]

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How to Track Links in Shopify: A Step-by-Step Guide for Accurate Insight

Understanding consumer behavior on an e-commerce platform like Shopify is essential for merchants aiming to optimize their online strategy. Tracking links in Shopify serves as a means to gain insights into the efficacy of marketing campaigns and the origin of website traffic. By employing link tracking, store owners can identify which sources and campaigns are

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7 Best Marketing Attribution Tools in 2024: Optimize Your Campaigns with Precision

In the ever-evolving landscape of digital marketing, understanding which channels and strategies yield the highest return on investment is crucial for business growth. Marketing attribution software has become an indispensable tool for marketers, providing insightful data that assists in making informed decisions. The best marketing attribution tools of 2024 offer advanced features and user-friendly interfaces

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How to Calculate ROAS in Facebook Ads: A Step-by-Step Guide

Calculating Return on Ad Spend (ROAS) for Facebook Ads is a critical practice for digital marketers looking to assess the effectiveness of their advertising efforts. It measures the amount of revenue earned for every dollar spent on advertising, serving as a key performance indicator. Facebook’s advertising platform provides various tools and metrics that help advertisers

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Best Segmetrics Alternatives in 2022

Best Segmetrics Alternatives in 2024

Well, you may be looking for the best segmetrics alternative. If that’s the case, you’re at the right place. Segmetrics is undoubtedly one of the reliable online marketing tools. But it’s not everyone’s choice. It’s a challenging task to find the natural alternatives of segmetrics since there are hundreds of trusted marketing software available. In

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