Author name: Andrei Kholkin

I am a digital marketing expert specializing in marketing attribution, helping businesses optimize their strategies to improve ROI. I also share insights and techniques on this topic through my popular blog.

What is Data Driven Marketing: Unveiling the Power of Data in Modern Strategies

Data-driven marketing refers to the method by which marketers harness vast quantities of data to craft and optimize their marketing strategies. This approach is rooted in the analysis of customer interactions and behaviors across various touchpoints, enabling businesses to tailor their efforts for maximum relevance and efficiency. With an ever-increasing amount of available data, this […]

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TripleWhale Alternatives: The top 5 best alternatives to Triple Whale in 2024

Triple Whale, launched in 2021, provides a comprehensive analytics and attribution platform specifically for eCommerce businesses. With rapid growth and a user base exceeding 10.000, Triple Whale remains a crucial tool for Shopify-based brands. Pros: Cons: Now let’s look at the alternatives 1. Weberlo Weberlo is a robust marketing analytics platform that provides in-depth insights

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WooCommerce vs Shopify: An Objective Comparison for Online Store Owners

When looking to establish or grow an online store, the choice of an eCommerce platform is a pivotal decision that impacts every aspect of a business. Two of the most formidable players in this space are WooCommerce and Shopify, each with distinct features, benefits, and considerations. WooCommerce, an open-source plugin for WordPress, allows a high

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Call Rail: Enhancing Customer Interaction with Advanced Call Tracking

CallRail offers a sophisticated analytics platform designed for those who wish to monitor and enhance their marketing efforts through call tracking and analytics. By harnessing the power of call tracking, businesses can gain detailed insights into which marketing campaigns are driving phone calls, texts, forms, and chats. This leads to a more informed strategy on

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Squarespace vs Shopify: An Unbiased Comparison for E-commerce Success

When considering an online presence for a business, the choice of e-commerce platform can significantly impact the ability to sell products and services effectively. Squarespace and Shopify emerge as two leading contenders, each boasting its unique set of features and tools designed to cater to diverse business needs. With Squarespace renowned for its sleek design

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YouTube Channel Analytics: Unveiling Viewer Insights and Growth Metrics

Understanding YouTube channel analytics is pivotal for creators who aim to grow their audience and increase engagement on the platform. Analytics provide insights into who is watching your videos, how they are discovered, and what content performs best. With this information, creators can tailor their content to better suit their viewers’ preferences and improve their

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