HYROS is short for Hyper-Accurate Ad Tracking. The core function of Hyros is to measure the effectiveness of your ads. It tracks the traffic of your business and analyzes it. Furthermore, it finds out which ads have caused the highest conversion and generated more Return on Ad Spend (ROAS). As a result, your decision-making improves.
While HYROS offers robust features, no single tool is perfect for every business need. Exploring alternative solutions can provide additional benefits and capabilities. But before we dive into the best alternatives to this ad-tracking software, let us look into how it works.
How does Hyros work
First, you install a tracking code from Hyros on your landing pages or website, this step usually takes just a few minutes. It will track page views and form submits from your website and landing pages.
Then you connect your shopping cart (e.g. Shopify) or payment gateway (e.g. Stripe). This allows Hyros to import all your sales.
With the setup complete, Hyros analyzes the sales and matches them with the ads on various platforms. Based on this feedback, you can enhance your campaign strategies. You can focus more on the factors that generate more traffic.
Drawbacks of Hyros
Hyros is great but not perfect. The following list shows some of its flaws:
- Sketchy pricing structure (You have to do a sales demo to find out “your” price)
- Doesn’t support UTMs, so is not a good fit for tracking organic sources
- More expensive than most software. Small-budget businesses cannot purchase it.
- You have to pre-generate reports each time
- Lacking customer support
The Hyros Alternatives You are Looking for
The following list contains Hyros alternatives that provide solutions to the above problems.
1. Weberlo
Weberlo can do everything that Hyros can do, but it was built with simplicity in mind. There won’t be another software in the market that will provide you a better user experience. It really doesn’t feel like an analytics tool.
For example, you do not need to “generate reports” like in Hyros, you just open the dashboard and it shows you all your stats. You can use the date picker and change the dates or you can switch between different attribution models. All those things in Hyros would require you to “generate” a new report.
But it doesn’t end just there…
Weberlo is great not just for ad tracking, but also for organic traffic, giving you a consolidated view on how your business is performing as a total – not just on the ads side. The way it’s done is through UTM parameters, the same way it would work with Google Analytics (but none of the pains). If you do the tracking this way there are tons of benefits (e.g. enabling UTM auto-tagging in your email marketing tool). These steps are not straight forward and require lot of manual work in Hyros to tag your emails one by one to enable tracking.
Another great use-case for Weberlo is tracking not just the performance of traffic sources, but also the performance of pages. If you’re doing SEO, then you can discover which are your top performing pages that generate most of your sales.
Weberlo is much more than Hyros in the sense that it’s built for simplicity and it will cover all grounds – not just ad tracking, giving you an oversight of how your business is performing as a whole. If your only intention is ad tracking then Hyros will also work fine for you.
Key Features
- Built for simplicity and user-experience
- Built-in support for UTM parameters
- Not just for ad tracking, works well also for organic traffic
- Track page performance for SEO
2. AnyTrack
AnyTrack, like the rest, is an ads automation tool. It is easier to set up compared to Hyros. The tracking method of AnyTrack is also different. It tracks first-party data. It offers Facebook ads integration, Google Analytics integration, and Google ads integration.
Furthermore, AnyTrack allows integrations with e-commerce platforms such as Shopify and WooCommerce. It employs various Leadshooks and ClickFunnels to accumulate consumer data.
Key Features
- Set-up time is less
- Feasible and efficient for e-commerce
- Ensures multi-channel attribution
3. ThoughtMetric
Are you an e-commerce business owner? If yes, then ThoughMetic is for you. This market attribution platform focuses on e-commerce. It allows e-commerce platforms to make educated decisions based on adequate data.
You can track which campaigns drive the most traffic. Based on the results, you can enhance your ads and improve your marketing strategies. You can find organic traffic through this software.
Moreover, ThoughtMetric uses AI-powered attribution. It means that powerful machines are scaling your customers’ information. Hence, accuracy increases a lot. However, since this platform specializes in e-commerce, it is not for everyone.
Key Features
- Finds out where your organic customers are
- Integrates with Shopify, Klaviyo, and WooCommerce
- Integrates with Facebook ads, Google ads, Instagram, and other platforms
- Tracks value generated by different campaigns
- Provides post-purchase attribution surveys
4. Segmetrics
Segmetrics is a business intelligence platform that helps you to unearth customer lifetime value from every customer click. It helps to identify the performance of different segments in your marketing funnels.
In addition, it provides you with the entire customer journey. You can know every detail, starting from customer purchases to post-customer perceptions.
Segmetrics ensures clarity in revenue data. The numbers match your bank balance. Hence, there is complete transparency. Segmetrics does not use black-box analytics because it does not want to hide your data from you.
Key Features
- Allows to track customers spending over months or years
- Ensure the best optimization of the business funnel
- Allows to understand how each touchpoint affects customer lifetime value
- Works for e-commerce, SaaS, and other agencies
5. Optimyzr
Optimyzr is a PPC (Pay-per-click) management software that provides you with the maximum value for your ad-spend. It helps digital marketing teams to manage more accounts in less time.
Besides, you can create campaigns based on your goals. You can then evaluate the marketing campaign using algorithms that monitor the campaign activities. The algorithms provide insights into customer reaction to the campaign or ads.
The software allows one-click optimization. It means that you can easily apply changes to your Google or other social media ads based on campaign reviews.
Key Features
- Provides adept PPC insights
- Suitable for analysts, PPC account managers, and strategists.
- Provides Campaign Automator
- Ensures slack integration
- Helps in budget optimization
6. LeadsRx
LeadsRx does not rely on intrusive cookies. It believes in consumer privacy and ensuring quality data. B2Bs and e-commerce platforms need multi-touch attribution (MTA) to evaluate marketing campaigns. Campaign data comes from a wide array of channels.
MTA is now a feasible thing for businesses due to LeadsRx. The software does not use third-party solutions. Its purpose-built identity graph stores all the first-party customer information. Its modern analytics strive to ensure customer privacy first. It also divides your marketing funnel into four categories: top of the funnel, mid-funnel, lower funnel, and sales.
Key Features
- Has built-in identity resolution
- Ensures B2B and e-commerce attributions
- Ensure customer privacy
- Provides Multi-touch attribution
7. Redtrack
Redtrack also ensures cookieless tracking. Furthermore, it manages various affiliate activities through one user-friendly UI. Media buying involves growth-related obstacles. Redtrack solves these problems through big data reading tools.
Moreover, affiliates, ad agencies, and publishers can glean their campaigns and all relevant data in one interface. This software is reliable for tracking media buying activities in one place. It also helps in tracking advertisements.
Key Features
- Allows to collaborate and share results with other platforms
- Has reliable fraud-detection technology
- Allows deep integration with other BI stack applications
- Works to attribute every conversion event or information
- Ensures affiliate tracking
8. Clickguard
Like its name, Clickguard protects its clients from click fraud. It helps you identify the wasteful clicks generated by competitors, bots, and botnets. It enhances your Google ads and protects them from irrelevant traffic.
Since the scope of irrelevant clicks is low, your business receives more organic traffic. It also means that your customer acquisition Return on Investment (ROI) is expanding.
Clickguard gives you complete control over your campaigns. It means you can see your eliminating clicks and set customized rules for every campaign. However, its application is limited to Google ads only.
Key Features
- Stops click fraud
- Works to eliminate click waste
- Ensures data accessibility from anywhere in the world
- Ensures complete transparency
- Provides the highest customer acquisition ROI
9. Dreamdata
The biggest obstacle for B2B platforms is finding a connection between their activities and revenue. The consumer buying process is complex. Due to complex customer behaviors and other factors, the whole thing becomes an unending sales cycle. The solution to this problem is a B2B attribution platform.
Dreamdata deals with B2B attribution for small and mid-level B2B companies. It merges commercial data with customer behavioral data to give businesses a holistic overview. Thus, businesses develop marketing strategies that will serve their purpose.
Dreamdata takes care of data crunching and ensures demand generation. As a result, companies can focus on effective B2B GTM (go-to-market) efforts.
Key Features
- Allows B2B attribution
- Increases demand generation
- Helps to identify efficacious GTM activities
10. Measured
Measured deals with a media’s incremental contribution to business productivity. Moreover, it works to identify a single source of truth for companies to make investment decisions.
Measured helps you make wise media decisions. Its Marketing Intelligence Suite aids you in cross-collaborate. It provides companies and marketing teams with transparent experimentation.
Measured has built a marketing data warehouse. This warehouse powers various experiments. It also manages, stores, and utilizes consumer information while maintaining strict privacy.
Key Features
- Allows you to experiment with ad budgets and media mix
- Has a marketing data warehouse to store valuable information
- Helps to manage cross-channel activities
What Should Be Your Pick
Weberlo is undoubtedly the best for ad tracking, scaling, and automation. The reasons are self-explanatory. Weberlo uses more consumer touchpoints than other applications to track consumer data.
Weberlo provides accurate insights into customers’ buying journeys. It does not use cookies to track customers’ activity. Hence, there is no invasion of privacy. Furthermore, it protects your data from reaching the wrong hands.
Its attributions are available on multiple channels. You can collaborate as well as share information on many other platforms. Ultimately, there is the most important reason. It helps you to make educated marketing decisions. As a result, your customer-reach increases, and so does your ROI.
Conclusion
Companies put in great effort to organize their campaigns and produce ads. But how do companies know which strategy is the most effective? How do they which advertisement generate more organic traffic? The answer is ad tracking and automation tool.
Applications including Weberlo, Hyros, and many more have increased marketing effectiveness. Marketing teams have curbed time consumption. Moreover, many businesses have seen traffic.
In a nutshell, these tools are like a guiding hand. They help you find your target customer. They give you better SEO, emailing, and advertising results and simplify your life.
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