Last touch attribution is a widely recognized model within the realm of marketing analytics. It attributes the success of a...

B2B appointment setting is a critical process for business-to-business companies looking to generate solid leads and create opportunities for sales...

Markov Chain Attribution Model offers a method to evaluate the effectiveness of different marketing channels by analyzing the probability of...

In the realm of digital marketing, deciphering the impact of multiple consumer touchpoints on the final sale is a complex...

In the dynamic world of digital marketing, email marketing services like Brevo and Mailchimp stand out as leading platforms. They...

In the rapidly evolving world of email marketing, two platforms have emerged as powerful tools for businesses seeking to engage...

B2B marketing analytics entails a methodical approach to evaluating and interpreting complex data sets from business-to-business marketing efforts. It empowers...

Understanding how various marketing touchpoints contribute to a customer's decision to purchase is essential for businesses seeking to optimize their...