Marketing Efficiency Ratio: Maximizing ROI with Strategic Analysis
The Marketing Efficiency Ratio (MER) is a key metric that gauges the effectiveness of a company’s marketing campaigns. By comparing the total revenue generated from marketing to the total marketing expenditure, MER offers a quantifiable indication of a campaign’s financial success. It is an integral figure for marketers looking to evaluate and enhance the return […]
Marketing Efficiency Ratio: Maximizing ROI with Strategic Analysis Read More »