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Facebook is probably the first thing that comes to mind when you think of social media. It is no surprise given the massive size of the platform; there are over 2.2 billion monthly active users, good enough to be the third busiest website in the world! Given this information, it makes sense for Facebook to be a […]

Social media has changed the marketing world for good. It changed the way that our society as a whole interacts with one another. This includes how we interact with businesses, and therefore businesses need to adapt their strategies! Whether you are starting a new business or expanding your current business’ online presence, you cannot neglect

You may be wondering what email marketing entails and whether or not it is worth the hassle. Email marketing is quite simply sending out emails to a mailing list of both current and prospective clients. It’s exactly like traditional mail marketing, just far more efficient! Running an email campaign has these three basic steps: 1. Plan

A UTM, or Urchin Tracking Module, is a piece of code that you can attach to your URLs to track clicks. This is helpful for when you’re driving traffic to your website from different sources. You’ll be able to see which of your sources are responsible for most of your traffic. Which ties in to the

Social media is a great way to snag leads. There’s just one problem… The old scattershot way of social media marketing – a post here and a post there – isn’t efficient. We post on different platforms and we just hope that it’s all working. As marketers, we should know what’s working and what isn’t.

There are plenty of benefits to using your own link tracking software to track your affiliate links. The first and most obvious – to know you’re not somehow being scammed by your affiliate company. But the benefits go much deeper. From saving time to making way more money, using a free affiliate link tracking software