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SMS marketing stands as a robust channel that taps into the ubiquity of mobile phones by allowing businesses to reach their customers directly through text messages. Its effectiveness is rooted in the high open rates of text messages compared to other forms of digital communication, such as email. SMS marketing can be highly personalized, providing […]

HYROS is short for Hyper-Accurate Ad Tracking. The core function of Hyros is to measure the effectiveness of your ads. It tracks the traffic of your business and analyzes it. Furthermore, it finds out which ads have caused the highest conversion and generated more Return on Ad Spend (ROAS). As a result, your decision-making improves.

Channel marketing is a multifaceted strategy for businesses to increase the reach of their products or services through various distribution channels. Rather than selling directly to consumers, companies leverage intermediaries such as distributors, resellers, and online marketplaces to target specific market segments more effectively. This approach allows businesses to tap into the established networks and

Understanding the intricacies of marketing campaigns is crucial to evaluating their success. UTM tracking in Klaviyo plays a key role in this analysis. UTM, which stands for Urchin Tracking Module, parameters allow marketers to tag their URLs with specific data to track the effectiveness of online marketing activities across different channels and platforms. By incorporating

In recent years, B2B ecommerce has emerged as a critical channel for businesses selling directly to other businesses. Navigating the complexities of B2B transactions requires a robust platform that can handle the sophisticated needs of this sector. Salesforce B2B Commerce, a component of Salesforce’s extensive Commerce Cloud offering, is engineered to cater to these requirements.

Business-to-Business, or B2B, represents the exchange of goods, services, or information between businesses rather than between businesses and consumers. In contrast to the consumer-oriented Business-to-Consumer (B2C) model, B2B deals primarily with the relationships and transactions between companies. This could involve a variety of interactions such as a manufacturer purchasing raw materials from a supplier, or