Path Analysis & Journey Mapping

See exactly which paths lead to conversions.

Understand your complete customer journey across every channel and touchpoint. Get clear, source-to-conversion visibility without the guesswork.

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Setup in minutes. Zero coding required.

Journey Paths
Meta Ads Google Search Email Direct Organic Landing Page Home Page Blog Post Product View Return Visit Checkout Email Nurture Purchase Conversions Traffic Source Touchpoint 1 Touchpoint 2 Touchpoint 3 Outcome
The Attribution Gap

Stop guessing. See exactly what drives your conversions.

Standard analytics leave you blind. Discover exactly which ads, emails, and posts actually turn into sales.

SourceRevenue
Unknown / Direct$1,420.00

Blocked Tracking

Privacy updates and ad blockers create massive reporting gaps. See the real conversions standard tracking misses.

PlatformClaimed
Meta Ads3 Orders
Google Ads2 Orders
Actual Store Orders3 Orders

Platform Bias

Ad platforms grade their own homework. Stop trusting inflated ROAS and see the true source of every sale.

ID 1
ID 2
ID 3
Broken Path

Fragmented Journeys

Customers bounce between devices before buying. Connect the dots instead of counting one buyer as three different people.

Conversion Path #84920
14 days to purchase • 4 touchpoints
Path View
Touchpoint 1 • Awareness
Mobile Safari
TikTok In-Feed Ad
cmp_id: prsp_vid_09
Touchpoint 2 • Consideration
Desktop Chrome
Google Organic Search
Touchpoint 3 • Retargeting
Instagram App
Meta Advantage+ Shopping
adset: dpa_retargeting
Touchpoint 4 • Conversion
$210.00
Direct Visit / Checkout
Order #9481 processed successfully.

See the exact path to purchase.

Weberlo shows you the real touchpoints that drive your sales. Track how customers move across channels and devices, from first click to final checkout.

  • See how early awareness ads lead to later searches and direct visits.
  • Know exactly how many steps and days it takes a customer to buy.
  • View real customer paths instead of relying on guesswork or predictive models.
Revenue Accuracy

Connect revenue to the true source.

Stop triple-counting orders. Weberlo links exact revenue back to the specific paths and sources that influence conversion, giving you a clear, true ROAS.

Start tracking accurate revenue
Campaign Performance (True Attribution)
Last 7 Days
Campaign Name Spend True Rev ROAS
UGC_Prospecting_01
Meta Ads
$2,450.00 $8,210.50 3.35x
Search_Brand_US
Google Ads
$820.00 $6,450.00 7.86x
RTG_DPA_7D
Meta Ads
$1,100.00 $980.00 0.89x
Email_Welcome_Flow
Klaviyo
$0.00 $3,240.25
Path Analysis

See exactly which sources and pages drive revenue.

Stop relying on last-click data. Compare how different traffic sources and page visits work together to influence your conversions.

Top Conversion Paths

Multi-touch sequences including channels and page pathnames.

Channels Only
Last 30 Days
Source & Page Journey Conversions
FB Ads /features Direct /checkout
245
Google Organic /blog/attribution-guide Email
188
TikTok Ads /landing-page-v2 /pricing
156
FB Ads /demo-request Direct
134
YouTube Ads /use-cases/ecommerce Google Ads
92

Enterprise visibility. Zero complexity.

No data analyst or long setup required. Weberlo integrates natively with your store to give you clean customer journey data out of the box.

Fast Setup
Native store sync in minutes.
Cookieless Core
Privacy-resilient accuracy.
Clear ROI
Understandable reporting.
OS

"With platforms making tracking harder, Weberlo is a must. It allowed us to reconcile our ad spend to the EXACT revenue generated by each campaign and creative."

Omar Sefian, CEO / JamJam Books

See exactly what drives your revenue.

Get clear, real-time attribution to scale winning campaigns and cut wasted spend.

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Backed by our 14-Day True ROAS Guarantee.