Glossary

Above the Fold
A/B Testing
Ad Copy
Ad Exchange
Ad Network
Ad Placement
Ad Placement
Ad Rank
Ad Server
Ad Targeting
Advertiser
Advertising Campaign
Affiliate Network
Algorithm
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Alt Text
Always-On Marketing
Analytics
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Attribution Marketing
Attribution Model
Attribution Model
Audience Segmentation
Automation
Backlink
Banner Ad
Behavioral Data
Bid
Bid
Bid Adjustment
Bid Cap
Bid Multiplier
Big Data
Blog
Branded Content
Brand Equity
Brand Identity
Brand Recognition
Brand Safety
Buyer’s Journey
Campaign
Campaign Budget
Channel Marketing
Click Fraud
Click-Through
Cliff Effect
Cluster Analysis
Competitive Analysis
Competitive Intelligence
Content Audit
Content Gap Analysis
Content Marketing
Content Optimization
Content Performance
Content Plan
Content Promotion
Content Reach
Content Strategy
Content Syndication
Contextual Advertising
Contextual Targeting
Conversion Path
Conversion Pixel
Conversion Rate Optimization (CRO)
Cookie
Cost Per Action (CPA)
Cost Per Click (CPC)
Cost Per Conversion
Cost Per Engagement (CPE)
Cost Per Impression (CPM)
Cost Per Sale (CPS)
Cross-Channel Marketing
Cross-Device Tracking
Customer Acquisition Cost (CAC)
Customer Advocacy
Customer Analytics
Customer Churn
Customer Data Platform (CDP)
Customer Engagement
Customer Insights
Customer Journey
Customer Lifetime Value (CLV)
Customer Loyalty Program
Customer Value
Dashboard
Data-Driven Marketing
Demographic Targeting
Digital Asset Management (DAM)
Digital Footprint
Digital Transformation
Direct Marketing
Display Advertising
Display Network
Domain Authority
Dynamic Ads
Email Automation
Email Campaign
Email Deliverability
Email List
Email Open Rate
Engagement Rate
Event Tracking
Evergreen Content
Expandable Banner
Facebook Ads
First-Party Data
Flat Rate
Floating Ad
Frequency
Frequency Capping
Geo-Fencing
Geo-Targeted Ads
Geotargeting
Google Ads
Header Tag
Heatmap
HTML5 Ads
Impression
Inbound Link
Influencer
Interstitial
In-View Impressions
Keyword
KPI (Key Performance Indicator)
Last-Touch Attribution
Latent Semantic Indexing (LSI)
Lead
Lead Scoring
Lifetime Value (LTV)
Lift Analysis
Link Building
Link Juice
Long-Tail Keyword
Lookalike Modeling
Macro Conversion
Manual Bidding
Marketing Funnel
Marketing Mix
Marketing Mix Modeling
Marketing Platform
Marketing ROI
Market Research
Media Buy
Media Plan
Meta Description
Meta Tag
Micro Conversion
Mid-Funnel
Mobile Banner
Mobile First
Mobile Marketing
Multi-Channel Marketing
Multi-Device
Multi-Touch Attribution
Native Ads
Niche Marketing
Off-Page SEO
Omnichannel Marketing
On-Page SEO
Open Rate
Optimization
Outbound Marketing
Paid Media
Paid Search
Pay Per Click (PPC)
Paywall
Personalization
Pinterest Ads
Pixel
Pop-up Ad
Post-Click
Predictive Modeling
Price Per Click
Privacy Policy
Programmatic Media Buying
Progressive Profiling
Qualified Lead
Query
Reach
Reach Estimator
Real-Time Analytics
Recommerce
Referrer
Relevance Score
Remarketing
Remarketing List
Retargeting
Retargeting Pixel
Retention Rate
Return on Investment (ROI)
Revenue Attribution
Rich Media Ads
Right Rail Ad
RSS Feed
Sales Funnel
Scarcity Marketing
Search Volume
Segment
Self-Serve Advertising
Sentiment Analysis
Share of Voice (SOV)
Share of Wallet
Shopping Ads
Sitelink Extensions
Skyscraper Ad
Smart Bidding
Snapchat Ads
Social Commerce
Social Listening
Social Media Marketing (SMM)
Social Proof
Soft Bounce
Split Testing
Sponsored Post
Sticky Ad
Streaming Ads
Subscription
Supply Side Platform (SSP)
Swipe-Up Ads
Tactic
Tagging
Target Audience
Technical SEO
Text Ad
Third-Party Data
TikTok Ads
Time on Page
Top of Funnel
Touchpoint Analysis
Traffic
Transactional Email
Transparency
Trello
Twitter Ads
Unique Selling Proposition (USP)
Upsell
User Acquisition
User Experience (UX)
User Intent
User Journey
User Retention
User Session
View-Through Rate (VTR)
Viral Marketing
Voice Search
Warm Lead
Web Analytics
Web Crawler
Webinar Marketing
Website Traffic
White Paper
Win-Back Campaign
Word of Mouth
Yahoo Gemini
YouTube Ads
Zero-Party Data