Resources
- Knowledge Base
  Access our knowledge base for comprehensive resources and articles to answer your queries and expand your understanding.
  - API
    Explore our API documentation for seamless integration and efficient use of our powerful tools and services.
- Guides
  Browse our guides for step-by-step instructions and practical advice to navigate complex tasks and processes with ease.
  - Blog
    Visit our blog for expert tips and insights on enhancing your business strategies, from advertising to market trends.
- Reviews
  Check out our reviews section for honest feedback and detailed evaluations of products and services in your industry.
  - Glossary
    Visit our glossary to understand key terms and concepts, clarifying industry jargon and technical language.
Features
- Ad Tracking
  Seeking to maximize your ad spend's return? Enhance your ROAS with our precise ad tracking insights.
  - Organic Attribution
    How do non-paid sources affect your audience? Explore organic attribution to identify profitable traffic and cut the rest. Optimize for success.
- Customer Journey
  Ever wondered how customers move from interest to purchase? Explore the customer journey with our insights.
  - Integrations
    Elevate your analytics with ease: our plug-and-play integrations make setup a breeze.
Pricing

Ad Targeting

By Andrei Kholkin / May 18, 2024

Ad Targeting: In digital marketing, ad targeting refers to the process of selecting specific audiences to display advertisements based on various criteria such as demographics, behavior, interests, and more. This technique enhances advertising effectiveness by ensuring that ads are shown to users most likely to be interested in the product or service, thereby increasing conversion rates and optimizing advertising spend.