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Algorithm

By Andrei Kholkin / May 18, 2024

An algorithm in digital marketing refers to a set of programmed procedures and formulas applied by platforms such as Google, Facebook, and Instagram to sort, interpret, and deliver content in a way that optimizes user engagement and ad performance. These algorithms analyze user data and behaviors to personalize content, prioritize ads, and effectively target audiences, thereby increasing the relevance and effectiveness of marketing campaigns.