Audience Segmentation refers to the process of dividing a target audience into smaller, more manageable groups based on specific criteria such as demographics, interests, behavior, or geography. In digital marketing, audience segmentation helps marketers tailor their messaging and campaigns to better meet the needs and preferences of each group, enhancing engagement, improving conversion rates, and optimizing marketing resources.
Audience Segmentation
By
Andrei Kholkin
/ May 18, 2024