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Behavioral Data

By Andrei Kholkin / May 18, 2024

Behavioral Data: Refers to information collected about the actions and engagements of users, such as clicks, page views, and interactions with online content and ads. This data is crucial in digital marketing as it helps marketers understand consumer habits, optimize campaigns, and enhance user experiences. By analyzing behavioral data, businesses can tailor their marketing strategies to better meet the needs and preferences of their target audience, leading to increased engagement and higher conversion rates.