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Pricing

Bid Multiplier

By Andrei Kholkin / May 18, 2024

Bid Multiplier: A tool used in digital advertising platforms that adjusts the base bid for specific criteria, such as device type, location, or time of day, to optimize ad spend and improve campaign performance. By using a bid multiplier, marketers can strategically increase or decrease their bids in real-time, targeting more effectively and maximizing ROI.