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Big Data

By Andrei Kholkin / May 18, 2024

Big Data in digital marketing refers to the extensive volume of structured and unstructured data collected from various digital sources such as social media, websites, and customer interactions. This data, when effectively analyzed, helps marketers to understand consumer behavior, predict trends, and make more informed decisions to enhance marketing strategies and campaigns. Utilizing Big Data allows for personalized marketing approaches, improved customer experiences, and increased overall effectiveness of marketing efforts.