Branded Content

Branded Content: A marketing technique where content is produced by or for a brand, integrating its products or services seamlessly into a narrative that resonates with the target audience. This content, which can range from videos to articles to podcasts, aims to build brand awareness and affinity by aligning with the interests and lifestyle of the audience rather than using direct advertising tactics. Branded content is often shared on social media platforms, enhancing engagement and fostering a deeper connection with consumers.