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Click Fraud

By Andrei Kholkin / May 18, 2024

Click Fraud: A deceptive practice in digital marketing where individuals, bots, or automated software click on online advertisements intentionally without genuine interest in the advertised product or service. This malicious behavior aims to drain advertising budgets, skew marketing analytics, and manipulate pay-per-click campaigns, ultimately harming advertisers by inflating their costs and distorting campaign data.