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Competitive Analysis

By Andrei Kholkin / May 18, 2024

Competitive Analysis: In digital marketing, competitive analysis is a strategic assessment to identify and evaluate the marketing strategies of competing businesses. This process involves gathering data on competitors’ online presence, such as their SEO tactics, social media engagement, content strategy, and advertising campaigns. The goal is to uncover strengths and weaknesses in their digital marketing efforts, which can help a business enhance its own strategies, differentiate from competitors, and effectively capture more market share.