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Competitive Intelligence

By Andrei Kholkin / May 18, 2024

Competitive Intelligence: In digital marketing, competitive intelligence refers to the systematic collection and analysis of data about competitors’ strategies, performance, and market trends. This practice enables businesses to anticipate market shifts, discover new opportunities, and make informed strategic decisions to gain a competitive edge. By leveraging tools and techniques to monitor competitors’ online activities, businesses can adapt and optimize their marketing tactics to stay ahead in a dynamic digital landscape.