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Contextual Advertising

By Andrei Kholkin / May 18, 2024

Contextual Advertising refers to a form of targeted advertising where ads are displayed on websites or other media, such as content displayed in mobile browsers, based on the content of the page being viewed. Instead of being based solely on a user’s browsing behavior, these ads are related directly to the content of the site or page. This method ensures that ads are shown to the audience most likely to be interested in the products or services offered, enhancing user engagement and increasing ad effectiveness. Contextual advertising is widely used in digital marketing due to its relevance and precision in reaching target demographics.