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Conversion Path

By Andrei Kholkin / May 18, 2024

Conversion Path: A conversion path is a sequence of interactions a user follows on a digital platform that leads to a desired action, such as making a purchase, signing up for a newsletter, or downloading a resource. It typically includes elements like a call-to-action (CTA), a landing page, a form, and a thank-you page. Optimizing conversion paths is crucial for enhancing user experience and increasing the effectiveness of digital marketing strategies.