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Cost Per Sale (CPS)

By Andrei Kholkin / May 18, 2024

Cost Per Sale (CPS): In digital marketing, Cost Per Sale refers to the amount an advertiser pays for each completed sale generated directly from a specific ad or marketing campaign. This metric helps businesses track the effectiveness of their advertising efforts and optimize their marketing strategies for better ROI. CPS is crucial for assessing the direct impact of marketing activities on sales, making it a key performance indicator for marketers focused on conversion-driven campaigns.