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Customer Advocacy refers to the process by which a company earns customer support and loyalty by consistently prioritizing customer interests and satisfaction. In digital marketing, it involves engaging with customers through various platforms, addressing their concerns, and promoting content that resonates with their values and needs. This strategy not only enhances brand reputation but also encourages customers to become brand advocates, sharing their positive experiences and influencing others. Effective customer advocacy is pivotal for building trust and fostering long-term relationships in today’s digital landscape.
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