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Customer Analytics

By Andrei Kholkin / May 18, 2024

Customer Analytics refers to the process of collecting and analyzing customer data to gain insights into behaviors and preferences, ultimately driving marketing strategies, enhancing customer experiences, and optimizing return on investment. This analytical approach leverages various data sources, including transaction records, social media interactions, and website analytics, to create a comprehensive view of the customer journey. Effective customer analytics can lead to improved customer retention, personalized marketing efforts, and increased business growth.