Resources
- Knowledge Base
  Access our knowledge base for comprehensive resources and articles to answer your queries and expand your understanding.
  - API
    Explore our API documentation for seamless integration and efficient use of our powerful tools and services.
- Guides
  Browse our guides for step-by-step instructions and practical advice to navigate complex tasks and processes with ease.
  - Blog
    Visit our blog for expert tips and insights on enhancing your business strategies, from advertising to market trends.
- Reviews
  Check out our reviews section for honest feedback and detailed evaluations of products and services in your industry.
  - Glossary
    Visit our glossary to understand key terms and concepts, clarifying industry jargon and technical language.
Features
- Ad Tracking
  Seeking to maximize your ad spend's return? Enhance your ROAS with our precise ad tracking insights.
  - Organic Attribution
    How do non-paid sources affect your audience? Explore organic attribution to identify profitable traffic and cut the rest. Optimize for success.
- Customer Journey
  Ever wondered how customers move from interest to purchase? Explore the customer journey with our insights.
  - Integrations
    Elevate your analytics with ease: our plug-and-play integrations make setup a breeze.
Pricing

Customer Data Platform (CDP)

By Andrei Kholkin / May 18, 2024

A Customer Data Platform (CDP) is a software system that consolidates and integrates customer data from various sources into a single, comprehensive database. This platform enables organizations to unify customer information across all touchpoints, providing a cohesive and updated view of each customer. The use of a CDP enhances the ability of businesses to engage in personalized marketing, improve customer experiences, and optimize predictive analytics, making it an essential tool in digital marketing strategies.