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Customer Lifetime Value (CLV)

By Andrei Kholkin / May 18, 2024

Customer Lifetime Value (CLV) refers to the total revenue a business can expect from a single customer throughout their relationship. This metric helps companies in digital marketing strategize their campaigns more effectively by focusing on long-term customer engagement and personalized marketing efforts. Optimizing CLV is crucial for maximizing profit and enhancing customer retention in a competitive online landscape.