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Domain Authority

By Andrei Kholkin / May 18, 2024

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). DA scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. This metric helps businesses and webmasters understand the overall performance of their website from an SEO perspective and compare their competitive standing within their niche.