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Email Deliverability

By Andrei Kholkin / May 18, 2024

Email Deliverability refers to the ability of an email to reach the intended recipient’s inbox as planned. It is a critical metric in digital marketing, impacting how successfully campaigns connect with target audiences. Effective deliverability hinges on various factors including sender reputation, email content quality, and recipient engagement. Optimizing these aspects ensures higher visibility and engagement rates, thereby enhancing overall marketing effectiveness.