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Pricing

Flat Rate

By Andrei Kholkin / May 18, 2024

Flat Rate: In digital marketing, a flat rate refers to a fixed pricing model where advertisers pay a predetermined fee to display ads on a website or platform, regardless of the performance or engagement levels of the ads. This model simplifies budgeting for businesses, as it provides cost certainty and eliminates the variability associated with cost-per-click or cost-per-impression strategies.