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Heatmap

By Andrei Kholkin / May 18, 2024

Heatmap: A visual tool used in digital marketing to analyze user behavior on websites. Heatmaps display where users click, scroll, or hover, illustrating interaction patterns through color variations. This data helps marketers optimize webpage layout, improve user experience, and increase conversion rates. Heatmaps are essential for understanding user engagement and enhancing website performance.