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In-View Impressions

By Andrei Kholkin / May 18, 2024

In-View Impressions: In digital marketing, in-view impressions refer to the count of ad views where the advertisement is actually seen by a user. This metric ensures that an ad was not only delivered but appeared within the viewer’s screen for a sufficient duration and percentage of the ad’s size, enhancing the effectiveness of advertising campaigns by confirming actual ad visibility.