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Inbound Link

By Andrei Kholkin / May 18, 2024

An inbound link, also known as a backlink, refers to a hyperlink on one website that points to a page on another website. In digital marketing, inbound links are crucial because they significantly impact search engine optimization (SEO). They serve as a signal of the content’s credibility and relevance, which can improve a site’s ranking on search engine results pages (SERPs).